Information Technology Applications in Marketing Research Paper

Information Technology Applications in Marketing - Research Paper Example Gradually, in the month of March, 2010 the developers were provided with a monetary value of US$500,000 for developing the service. It was in this year that Josh Riedel joined the company, developing the first version of the program in January, 2011. He added hash tag providing the facility to discover and find each picture. It was in the same year that the company had also collected an amount of US$7 million valuing it at around US$25 million. It was in April, 2012 that the first version of Instagram was released. However, it was viewed that due to a lack of employees and funds to improve Instagram, the service was sold at US$1 billion to Facebook in cash and in stock (Geron, 2012; Hui, 2012). Reason for Growth/Decline The current features of Instagram can be considered to be the primary reason behind its rapid growth. Instagram is amongst those apps that provides seamless social integration to well-known social networking sites such as Facebook, Tweeter, Flickr and Tumbler. The sim ple interface can also be determined as another prime reason behind the success of the social service. Though there are numerous photo sharing apps available however Instagram is simple and it also provides digital edit options which make it separate from others. It is worth mentioning that though Instagram offers the facility of sharing photos or video taken in other social websites, users can also share their photos on it which makes it a social network platform on its own (Stratmann, 2011; Sengupta et al., 2012). Future The future of a social networking site directly relies on the way innovation is made in it. In this context, it has been viewed that Instagram has been a... This essay stresses that Instagram is recognized to be amongst those social network based services that has flourished within a short period of time. Firstly, it is believed that the business model of the Instagram is comparatively simpler than any other form of social app available in the market. Instagram aims at providing a user-friendly experience to its users by adapting innovative ways or features. Secondly, Instagram can be used as a live coverage tool which provides an opportunity for any user to keep updated of the places where they are at. It is worth mentioning that Instagram also aims at improving it series of functionalities with the growing demand of its users and marketers. Marketers can use Instgarm to share the images or videos of their offered products or services to create significant consumer awareness which in turn can enable them to draw a diverse range of consumers. This report makes a conlusion that the social media vehicle i.e. Instagram has been in continuous discussion amid different social networking gurus since its launch for public use. It has been viewed that Instagram has largely been able to attract a huge extent of user base because of its simplicity and uniqueness. With reference to the above stated discussion, it can be affirmed that though Instagram is considerably new in the social networking market however if it keeps on following its innovative ways of making new changes in the app, this social media vehicle would be able to maintain its eminent position.

Thinking Through Religions 2 Essay Example | Topics and Well Written Essays - 1500 words

Thinking Through Religions 2 - Essay Example These have been seen to define superstition as essentially being a disease that primarily depends on an excess of religious sentiment. The affected person is often seen to frequently have an unreasonable level of credulity. Superstitions were employed in ancient times so as to thwart evil by using a number of rituals that were thought to bring good luck (Superstitions, 2000).Cunningham and Kelsay (76), define rituals as essentially being a series of repeated stylized gestures or ceremonial acts that are used for some certain given specific occasions. Human life is seen to be filled with quite a number of these gestures ranging from the simple custom of shaking hands to some gestures such as standing so as to shake someone’s hand. The rituals have progressively become so familiar that they are now frequently overlooked and their importance is only highlighted in the event that one fails to observe them, an example of which might include someone refusing to shake another personà ¢â‚¬â„¢s hand. It is these refusals and failures that cause us to become acutely aware of the relative importance of these rituals that would otherwise be severely obscured by the mundane ordinariness of customary rituals. Superstitions and rituals are seen to have an intrinsic relationship as superstitions require an individual to perform some certain rituals so as to encourage or avoid an occurrence. One of the rituals that I often perform that is closely linked to superstition is to essentially avoid black cats from crossing my path. In the event that a black cat happens to cross my path, my normal ritual is to try and walk around the area crossed by the cat or in some instances use a different route. The superstitious belief that is tied in with this ritual is that black cats tend to cause bad luck in the event that they cross one’s path. Why are Human Beings Superstitious? It can generally be observed that often at times, after having encountered seemingly knotty problem s, man tends to try and explain away or avoid the given situation by using superstitions. By inventing various superstitious fabrications, man is able to effectively understand and explain a number of mysteries. It is often always as a last resort that man will opt to eventually turn to himself to provide an explanation and even so, he does not turn to his true self but instead turns to some foreign particle or blemish that absolves him and causes him to not be responsible (Berry 228-229). One of the more frequently used scape goats in this respect is the concept of original sin that had been invented by the ancients. (Berry 230) argues that the chief virtue of this theory is that it effectively heaps all the blame on the serpent, an animal that man has never really had much use for. Man is also perceived to be superstitious as a result of his relatively conservative nature that causes him to obstinately try to hold on to a number of old trinkets, ideas and customs even after he has learned better and the original purpose of these has been forgotten. Although man has made a number of developments in science and knowledge, civilized life to him is seen to still be largely precarious, insecure and uncertain and hence man has opted to result to superstition to tackle these challenges. Why Can Superstitions be Dangerous The adverse effects of superstition can result in fear, suspicions, a general reduction in the quality of life and even death as seen in an incident related by Berry (11). In this incident, in the year 1656, a young woman named Eunice Goody was suspected by her fellow New Hampshire town’